Kroger Shopping Experience Map

Experience Design, Print, Infographic

Case Study

As part of my senior year of VCD studies at Herron (fall 2018), two fellow classmates (Heston Godby and Wyatt Schutte) and I were tasked with tracking and recording the experience of Paul Denino, a college student at IUPUI, as he purchased food at a Kroger grocery store. With this data that was recorded, we were then tasked to create an experience map (sized and printed at 50’’x20’’) to visualize this.